Pros & Cons of E-mail Marketing

Today i would like to talking about the Pros & Cons of E-mail Marketing.

For Pros, Firstly, E-mail Marketing is cost-effective and the marketing cost is relatively low, because it can 100% reach to target customers under Opt-in mail marketing, besides that, the email format is flexiable, it can be a flash, picture, letter, letter..etc, so that it can easy to catch customer attention and create their interest, last, email is quire accessiable for citizens and there is no time restriction on message delivery.

For Cons, those mail may be classify as a spam mail and this is the greatest disadvantage of E-mail Marketing, and then, it also allow customer to choose Opt-out if Opt-in previously, In general, Customers have bad impression to that company if Opt-out.

All above details is linked to

http://mobilemarketing4290.blogspot.com/2011/07/pros-cons-of-e-mail-marketing.html

(Please note that this is a school project.)

Email marketing example

Most of companies like to use E-mail marketing for retention. Opt-in mail marketing is one of E-mail marketing and that is very common. "Opt-in" that's means you are willing to accept the information / promotion materials from designated company. Once your're opt in, you will receive many promotion mails.

Recently, i have joined "Groupon" member, this company is mainly through out e-mail to promote their new offer, i have received 5 - 6 promotion mails from "Groupon" per week in average. The product variety is wide. In general, i will buy / feel interest in 1 - 2 offers, therefore, i think "Groupon" is one of successful company in using E-mail marketing on promotion, it's generate sales and create customer interest in this.



All above details is linked to :

http://mobilemarketing4290.blogspot.com/2011/07/email-marketing-example.html

(Please note that this is a school project.)

What is Email marketing?

E-mail marketing is part of the earlier mobile marketing strategy, Business will send e-mail message to existing members/ potential customers regarding company news, special promotion, seasonal greeting..etc, Nowadys, there are around 50% citizens are using smartphone in Hong Kong and the percentage is continue increasing, Mobile phone e-mail use jump 36% in compare with last year and E-mail function is the key element in the smartphone, it is a very convenient tools to delivery the message to target customers.

From Wikipedia, it mentioned that E-mail marketing which uses electronic mail as a means of communication commercial or fund-raising message to an audience. Can use e-mail marketing for acquisition, retention. Advertisers can reach substantial numbers of e-mail subscribers who have opted in (i.e., consented), to receive e-mail communications on subjects of interest to them.

Reference:
http://en.wikipedia.org/wiki/Email_marketing
http://www.computerworld.com/s/article/9206525/Mobile_phone_e_mail_use_jumps_36_

All above details is linked to

http://mobilemarketing4290.blogspot.com/2011/07/what-is-email-marketing.html

(Please note that this is a school project.)