What is Email marketing?

E-mail marketing is part of the earlier mobile marketing strategy, Business will send e-mail message to existing members/ potential customers regarding company news, special promotion, seasonal greeting..etc, Nowadys, there are around 50% citizens are using smartphone in Hong Kong and the percentage is continue increasing, Mobile phone e-mail use jump 36% in compare with last year and E-mail function is the key element in the smartphone, it is a very convenient tools to delivery the message to target customers.

From Wikipedia, it mentioned that E-mail marketing which uses electronic mail as a means of communication commercial or fund-raising message to an audience. Can use e-mail marketing for acquisition, retention. Advertisers can reach substantial numbers of e-mail subscribers who have opted in (i.e., consented), to receive e-mail communications on subjects of interest to them.

Reference:
http://en.wikipedia.org/wiki/Email_marketing
http://www.computerworld.com/s/article/9206525/Mobile_phone_e_mail_use_jumps_36_

All above details is linked to

http://mobilemarketing4290.blogspot.com/2011/07/what-is-email-marketing.html

(Please note that this is a school project.)