Definition of Mobile Marketing

Mobile Marketing is an emerging digital media channels especially in Hong Kong, there are 50% mobile users are using smartphone, mobile marketing means that it's communicate and engage with the target audiences through any mobile device or network. promote the advertising message / details via SMS / MMS / QR code, smartphone Apps...etc

There are 3 key elements of Mobile Marketing :
Mobility , Location Aware information and Personalization.
Using interactive wireless media to provide customers with time and location sensitive, personalized information that promotes goods, services and ideas, so that it can genertae the value to all stakeholders.